What is Horeca? – Potential market with many opportunities

HORECA

Potential market with many opportunities

Entering the diverse and potential world of HORECA industry, we will discover many attractive opportunities that this market brings. What is HORECA? – an acronym combining Hotel, Restaurant, and Cafe/Catering – is not only a business field, but also a prominent topic that attracts the attention of businesses and investors. 

In this article, we will learn about the potential HORECA market and the opportunities it brings to businesses, delving into a journey full of challenges but also full of potential. Let’s Saigon Horeca discover what Horeca is and take advantage of the unique aspects of this industry!

What is Horeca? Discover everything about Horeca

What is Horeca? – A familiar business term, typical for businesses specializing in providing products in the field of food and beverages to places such as restaurants, hotels, and many other food service units. The origin of this term is traced back to the Netherlands, experienced its spread in Portugal, Spain, Belgium, and became common language in specialized companies around the world.

According to Saigon Horeca’s research, Horeca market in Vietnam is growing strongly recently. Considered the main distribution channel for products used in the restaurant and hotel industry, Horeca covers many fields such as furniture, cooking ingredients, technological equipment, wine, and many other products.

Horeca is not just a simple concept, but also includes many complexes such as Hotel, Hospital, Homestead, Office Building, Restaurant, Catering, Cafe, with the two most popular complexes being Hotel + Restaurant + Catering and Hotel + Restaurant + Café. In an ever-evolving landscape, Horeca is not just a business but also a diverse world, full of opportunities waiting to be explored.

Let’s learn more about the richness of culinary experiences and ideal spaces to meet and enjoy quality service at restaurants and hotels. Hotel – Restaurant – Catering and Hotel – Restaurant – Cafe promise to be unique destinations for those who love to enjoy and experience class.

Hotel – Restaurant – Catering

Hotel – Restaurant – Catering is a group in the Horeca field, specializing in providing products and services to meet the business needs of restaurants and hotels. In this complex, the Catering part plays an important role, providing banquet services on request at locations such as restaurants and hotels. This service includes decoration, menu consultation, table setup, food serving, and sound and lighting arrangements. Catering not only helps promote the image and services of restaurants and hotels, but also brings great profits and contributes to affirming and building their brand through full-service services.

Hotel – Restaurant – Cafe

Similar to Hotel – Restaurant – Catering, Hotel – Restaurant – Cafe is a Horeca complex but the difference is the addition of the Cafe package. In this complex, Cafe offers customers not only a space to enjoy quality coffee and drinks at the restaurant – hotel, but also an ideal place to chat, meet friends or work professionally. This is a suitable space to discuss business, enjoy delicious wine, as well as fully experience the perfect service from restaurants and hotels. This complex creates a diverse experience, bringing not only culinary satisfaction but also quality space and service.

Horeca’s Development Potential in Vietnam

Horeca Market In Vietnam Today

The boom of the tourism industry in Vietnam in recent years is not only reflected in the sudden increase in the number of hotels, resorts, and resorts but also the strong development of Horeca distribution channels. The Horeca market is becoming extremely vibrant, especially in big cities such as Ho Chi Minh City, Hanoi, Nha Trang, Can Tho, Da Nang, and the demand for services of the Horeca chain is increasing.

Not simply a place to provide products and services, the Horeca market in Vietnam can be seen as a bridge between businesses and the country’s unique cultural experiences. International tourists visiting Vietnam often look for a quality place to eat or rest, thereby having the opportunity to see and be immersed in the Vietnamese lifestyle.

With rich cuisine and diverse culture, businesses in the Horeca sector can take advantage of this opportunity to bring great experiences to international visitors. Through Horeca channel, featured products and unique flavors can be effectively conveyed to customers.

According to Tatista, Vietnam’s beverage market revenue in 2023 will reach 27,121 billion USD, of which the Non-Alcoholic Drinks and Hot Drinks segments contribute the highest proportion (37.7% and 36.7%, respectively), and are also the two fastest growing segments. highest growth rate.

The potential of the Horeca market comes from many factors, including:

• The rise of the middle and upper classes
• The development of tourism
• Changes in people’s eating habits

Horeca market is a potential market with many development opportunities. However, businesses operating in this field need to be carefully prepared to overcome challenges and seize opportunities.

Although leading businesses in the restaurant and hotel sector are making efforts to explore and exploit the great potential of the Horeca market, optimizing sales revenue requires the effective application of standard procedures (SOP) for each restaurant and hotel.

How to Increase the Position of Restaurants and Hotels Through Horeca

Some challenges that Horeca businesses face include:

• Fierce competition between businesses
• Strict state regulations
• Market volatility

To do Horeca business successfully, businesses need to pay attention to the followingissues:

To improve our position in the market, first of all, we need to identify the products that Vietnamese businesses provide that are still not competitive with international products. Horeca plays an important role in supporting Vietnamese products in the restaurant and hotel sectors to build their reputation in the market.

Customers who regularly relax at restaurants and hotels are often businessmen, foreigners or groups of customers with high incomes and modern living standards. They often set high requirements for service quality, and to meet those requirements, restaurants and hotels need to enhance service quality.

Facing the insufficient capacity to supply these requirements from domestic businesses, the Horeca channel becomes an important opportunity. Hotels and restaurants can import international products through Horeca to ensure quality and meet the high demands of international customers.

With product diversification, thorough market research, and enhanced service quality, this model not only helps domestic businesses succeed but is also an opportunity for the world to better understand Vietnam’s unique culture and cuisine when experiencing it at locations such as resorts and hotels.

Horeca Sales Channel: Understanding the Product Distribution Model Products for the Restaurant – Hotel Industry

Horeca, short for Hotel – Restaurant – Cafe/Catering, is known as an important distribution channel in the F&B (Food and beverage) and FMCG (Fast-moving consumer goods) industries. At Horeca, users can find everything needed for the restaurant and hotel industry, from technology equipment to furniture, cooking ingredients and drinks.

Horeca distribution channels are divided into two main types in the F&B and FMCG industries:

1. On – Premise/On – Trade: Customers come to the place of business and use on the spot.
2. Off – Premise/Off – Trade: Do not use locally.

Horeca belongs to the scope of the On – Premise channel, where customers experience and use the product right at the point of sale.

To develop a strong Horeca channel, the sales organization process needs to be clearly understood. Choosing the right product for each sales segment is important. Business owners need to develop sales policies, train the team and implement sales plans.

With the above information, Saigon Horeca hopes you will have a clearer view of the Horeca concept and how this sales channel plays an important role in the culinary arts and accommodation industry.

Saigon Horeca – Unit specializing in commercial kitchen and bar equipment prestige and quality in Vietnam

Saigon Horeca is a unit specializing in providing commercial kitchen and bar equipment, making a strong mark with the vision of becoming a leading trusted partner in the Horeca field in Vietnam. We are proud to provide diverse services from design consulting, construction and installation to business operation consulting. With a team of experienced and professional experts, Saigon Horeca is committed to providing the most optimal solution, meeting all customers’ needs and desires.

We not only provide diverse and rich products but also focus on quality. All Saigon Horeca products are selected from reputable manufacturers, ensuring they meet the highest standards and requirements from customers.

If you are looking for a reliable partner to accompany the development of Horeca business, put your trust in Saigon Horeca – the place to upgrade the quality of your kitchen and bar space!

>>> Discover more unique and quality commercial kitchen projects completed by Saigon Horeca.